Food innovation · product development · market testing
Hey Yum!
Developing a plant-based candy concept with better ingredients, clearer positioning and stronger commercial potential.
The ambition
Hey Yum! is a development project focused on creating plant-based and organic candy with a stronger nutritional profile and a clearer position in the market. The ambition is to develop a product range that feels fun and accessible while also responding to growing demand for better ingredients and more responsible food choices.
The development path
The project combines product development, testing and market validation. It moves from kitchen trials and concept refinement to workshops, feedback rounds and pilot production. This makes it possible to test both flavour, texture and consumer response before scaling.
Why it matters
Consumers increasingly expect indulgent products to meet new standards around ingredients, sustainability and transparency. Hey Yum! addresses that shift by exploring how candy can be rethought without losing appeal, enjoyment and recognisable product quality.
Partnerships and practical testing
The project is strengthened through collaboration with external expertise, schools and production partners. This creates a practical development environment where recipes, concepts and product-market fit can be tested in realistic settings.
Averra's role
Averra contributes with project structuring, development support and funding direction so the concept can move from idea to a credible and workable development pathway.